The Animal Food & Nutrition Consortium (opens in a new tab) is a new initiative at NC State University. The director is a faculty member in the Prestage Department of Poultry Science (opens in a new tab). As the Web Specialist (and communications coordinator) for the department, the director, Peter Ferket, asked me to create an ad suitable for trade and industry publications. The audience for the ad is potential industry partners.
Since all materials from NC State must follow brand guidelines (opens in a new tab), I created an ad using NC State colors, style elements and assets. I drafted an ad, giving a couple of options (e.g. 3 bars/questions instead of 2). Dr. Ferket approved the ad and intends to approach specific magazines with it in advance of summer 2018 industry meetings.