Pivoting to marketing and communications
After pivoting from libraries to marketing and communications, I’ve focused on deepening my understanding of marketing principles. In addition to learning on the job, I’ve pursued formal and informal training. I’m a proud member of AMA Triangle, where I volunteer on the Communications team as the Twitter Content Manager.
I’ve completed multiple graduate courses related to marketing and communications, including
- COM 546 Nonprofit Marketing and PR,
- COM 598 Science Communication and
- BIO 592 Creative Media Production for Scientists.
My primary vertical is higher ed, where I focus on science communications.
Design thinking leads the way
I create print and digital collateral using fundamental graphic and web design principles. I primarily work within established brand identities to support institutional and program goals. Design thinking is a core aspect of my work. It informs everything I do. One of my design commitments is accessibility by design.
The examples below are primarily drawn from work created for the Prestage Department of Poultry Science (opens in a new tab) at NC State University. NC State has a strong brand (opens in a new tab) that provides guidelines for creating non-research materials. Brand elements include the NC State logo(s), colors, imagery guidelines, an editorial guide and overall tone. I have worked with brands at other higher ed and public institutions.
I use the following programs for creating marketing materials:
- Adobe InDesign (Id)
- Adobe Illustrator (Ai)
- Adobe Photoshop (Ps)
- Adobe Acrobat
- MS PowerPoint
- MS Word
