A new department head began publishing an annual report in 2017. After working on that document, I was tasked with heading a working group for future annual reports. Our second annual report, for the year 2018, was published June 1, 2019.

The new department head requested a document that would be appropriate for internal and external audiences. These audiences included the PDPS faculty and staff, the college administration and other deans, industry partners and executives, prospective students, prospective donors and the general public.

The goal of the document was to communicate the department’s accomplishments and current facts in a visually pleasing, easy-to-browse document. We also had to follow NC State brand guidelines for color palette, image use, font and writing style.

The final report was 36 pages (including covers). It was printed on 80lb non-glossy paper and used saddle-stitch binding. The finished book was 10″ x 7″.

The pages above are included as examples of color palette, image use, writing style, tables, icons (NC State assets) and overall look and feel.

Browse the entire report:

  • Project Type: Graphic Design, Communications
  • Audience: Animal industry members, CALS administration, PS department
  • Skills Needed: Writing, Editing, Data Visualization, Data Analysis, Graphic Design, Marketing, NC State brand elements
  • Applications Used: Illustrator (Ai), InDesign (Id), NC State Brand assets, Photoshop (Ps)